"Visual Elements of Product Packaging: A Systematic Literature Review Using Topic Modeling" (R2023-117234)
Marilena Siatra, Athens University of Economics and Business; Kalipso Karantinou, Athens University of Economics & Business; Christos Koritos, ALBA Graduate Business School - The American College of Greece; Athanasios Gkaintatzis, Athens University of Economics and Business

A Cross-National Study on the Impact of CSR on Employee Loyalty: Contrasting a Developing and a Developed Country (R2023-117224)
Ovidiu Moisescu, Babeș-Bolyai University, Faculty of Economics and Business Administration, Marketing Department; Oana Gică, Babeș-Bolyai University, Faculty of Business, Department of Hospitality Services; Lăcrămioara Radomir, Babeș-Bolyai University, Faculty of Economics and Business Administration, Marketing Department; Ioana Mihalca, Babeș-Bolyai University, Faculty of Economics and Business Administration

A Gravity Model for Retail Store Entry (R2023-117158)
Boram Lim, Hanyang University; Harsha Kamatham, University of Manitoba

A Neural Perspective on the Determinants of Effective Video Advertisements (R2023-117228)
Pantelis Karavassilis, Rotterdam School of Management; Konstantinos Rigopoulos, Democritus University of Thrace, Department of Economic Sciences

A Systematic Literature Review of EEG Studies Investigating the Effects of Music on Individuals (R2023-117233)
Athanasios Gkaintatzis, Athens University of Economics and Business; Kalipso Karantinou, Athens University of Economics & Business; Efthymios Constantinides, University of Twente; Rob van der Lubbe, University of Twente

A Systematic Literature Review of Three Decades of Research on the Front End of NPD (R2023-117170)
Giorgos Papastamatiou, Athens University of Economics and Business; Kalipso Karantinou, Athens University of Economics & Business; Evy Sakellariou, Kingston University London; Athanasios Gkaintatzis, Athens University of Economics and Business; Maria Trompeta, Athens University of Economics and Business

Adapting to the new normal: a study on Chinese outbound tourists' travel behaviour in the post pandemic era (R2023-117164)
EVANGELIA RAPTI, University of Piraeus; Georgia Zouni, University of Piraeus

Adolescents’ perception of different beverages is more influenced by brands than by eco-labels – a quantitative study. (R2023-117263)
Florian Goller, Fachhochschule Wiener Neustadt, Campus Wieselburg; Julia Eisner, Fachhochschule Wiener Neustadt, Campus Wieselburg; Petra Dirnberger, Fachhochschule Wiener Neustadt, Campus Wieselburg; Robert Fina, Fachhochschule Wiener Neustadt, Campus Wieselburg

AN ANALYSIS OF THE PSYCHOLOGICAL PREDICTORS OF (OVER)CONSUMPTION IN COLLEGE STUDENTS (R2023-117173)
Rumaila Abbas, University of Wollongong in Dubai; Courtney Hatch, Butler University; Jennifer Rice, Indiana University

An empirical investigation into the effect of collectivism on ethical consumption (R2023-117145)
Altani Panagiotopoulou, Athens University of Economics and Business; Paraskevas Argouslidis, Athens University of Economics & Business, School of Business, Department of Marketing & Communication

Artificial Intelligence in the Marketplace: the impact of enjoyment on consumer responses (R2023-117172)
Carla Freitas Silveira Netto, University of Bologna; Simoni Rohden, IPAM Lisbon; Lelis Espartel, IADE - Universidade Europeia

Beyond (Just) Service Encounters: A Value-Centered Approach to Customer Participation (R2023-117205)
Richard Bavlsík, Corvinus University of Budapest

Brand detachment as the mediator of the effect of emotions on WOM and brand loyalty (R2023-117255)
Evi Chatzopoulou, University of Patras; MARKOS TSOGAS, University of Piraeus

Bridging Customer Experience with Omni-channel management: an integrative framework for a management and research agenda (R2023-117171)
Sergios Dimitriadis, Athens University of Economics and Business/Research Center

Broadening marketing’s goal. Exploring how wellbeing and sustainability are framing the marketing studies using a bibliometric approach (R2023-117258)
Francesca Celio, Università La Sapienza; Michela Addis, Università Roma 3; Francesco Ricotta, Full Professor, Sapienza University of Rome

Business Model Innovation in Times of Crisis (R2023-117253)
Eleni Zantidou, University of Hull

Caring or commercializing?: The interplay of communication strategy and consumer engagement on social media during the COVID-19 crisis (R2023-117274)
Khudejah Ali, Lahore University of Management Sciences; Khawaja Zainulabdin, Lahore University of Management Sciences

Changes in consumers' green grocery purchase as a consequence of high inflation (R2023-117222)
Yingkui Yang, University of Southern Denmark; Jan Jensen, University of Southern Denmark; René Haldborg Jørgensen, University of Southern Denmark

Climate Change Risk Perceptions in a VBN Model to Predict Intentions to Buy Cosmetics and Detergents Containing Recycled CO2 (R2023-117046)
Antonia Delistavrou, International Hellenic University; Irene Tilikidou, Department of Organisations Management, Marketing and Tourism, International Hellenic University

Climate change, need frustration, and consumer responses (R2023-117182)
Camilla Barbarossa, Toulouse Business School; Maria Carmen Di Poce, Sapienza University of Rome; Alberto Pastore, Sapienza University of Rome

Co-Activism in Branding: Collaboration is a Strength (R2023-117161)
Elif Karaosmanoglu, Istanbul Technical University; Didem Isiksal, Koc University

Collaborative Academic Research Values of AI Text Analysis (R2023-117265)
Máté Bollók, Corvinus University of Budapest; Zsófia Molnár, Corvinus University of Budapest; Levente Kökény, Corvinus University of Budapest; Áron Szabó, Corvinus University of Budapest; Tamás Csordás, Corvinus University of Budapest; Dóra Horváth, Corvinus University of Budapest

Conceptualizing and Operationalizing TikTok Wisdom - First steps towards a domain-specific Wisdom Scale (R2023-117236)
Tatjana König, Saarland Business School htw saar; Kristin Manthey, htw saar; Christin Fahim, German University Cairo; Liesa Grund, htw saar (Saarland Business School htw); Noha El-Bassiouny, German University in Cairo

Consumer reactions to recommendation agents: the effect of maximizing tendencies and risk aversion (R2023-117163)
Simoni Rohden, IPAM Lisbon; Lelis Espartel, IADE - Universidade Europeia

Contemporary digital marketing and tourism destination management tools in Greek tourism destinations: A qualitative approach (R2023-117267)
Ioannis Katsanakis, Univeristy of Piraeus; Georgia Zouni, University of Piraeus; Dimitra Stasinou, Hellenic Open University

Counting to a Round Number Precisely: Effect of Symmetric Chunking on Ease of the Process and Counting Confidence (R2023-117257)
Sanjeev Tripathi, Indian Institute of Management, Indore, India; Sakshi Aggarwal, Indian Institute of Management (IIM) Amritsar

Determinants of tourists’ loyalty: a descriptive study of a coastal tourist destination (R2023-117279)
Luis Pereira, University of Algarve; João Silva, Universidade do Algarve; Jorge Andraz, CEFAGE - University of Algarve; Rui Nunes, Universidade do Algarve; Joana Ferreira, Universidade do Algarve

Determination factors of CSR adoption (R2023-117225)
Efthimios Dragotis, University of Patras; Despina Karayanni, University of Patras

EFFECTIVNESS OF RETARGETED DIRECT MAILINGS: (WHEN) DOES IT WORK? (R2023-117220)
Saeid Vafainia, ESCP Business School; Ashkan Faramarzi, ESDES Lyon Business School

Emotional Intelligence and Emotion Management in Purchase Decisions (R2023-117184)
Athanasia Vlachou, Athens University of Economics and Business; Konstantinos Lionakis, Athens University of Economics & Business; George Baltas, Athens University of Economics and Business

Enhancing EU Services with Chatbot Design: A Model Proposal and Analysis for Efficient Implementation (R2023-117264)
Dimitris Gkikas, Athens University of Economics and Business; Prokopis Theodoridis, Hellenic Open University (H.O.U.)

Estimating the Public Health Impact of the Fast-Food Industry: In Search of Missing Counterfactual (R2023-117143)
Vesna Zabkar, School of Economics and Business, University of Ljubljana; Rok Spruk, School of Economics and Business, University of Ljubljana; Stephen Baglione, Saint Leo University , USA

Exploring Consumer Boycott. A Case of Russia-Ukraine War in the Communication on Facebook (R2023-117242)
Chrystyna Misiewicz, Kozminski University; Karolina Małagocka, Kozminsky University; Elwira Duś-Prieto, Kozminski University

Exploring Danish consumers’ green grocery buying: The role of inflation and rising price level. (R2023-117248)
Jan Jensen, University of Southern Denmark; René Haldborg Jørgensen, University of Southern Denmark; Yingkui Yang, University of Southern Denmark

Exploring Team Drivers of Improvisation in New Product Development (R2023-117262)
Kyriakos Kyriakopoulos, ALBA GBS; Marcel van Birgelen, School of Business and Economics, Maastricht University

Exploring the Link between Consumer Attitudes and Behaviour in the Context of Sustainable Clothing: the Role of Social Norms (R2023-117168)
Jūratė Banytė, Kaunas University of Technology; Šarūnė Vaidelinskaitė, Kaunas University of Technology; Laura Salciuviene, Kaunas University of Technology

From Marketing Mix to Brand Equity: The mediating effects of Brand Experience (R2023-117254)
Meletios Niros, Department of Business Administration, National & Kapodistrian University of Athens; Apostolos Giovanis, Department of Business Administration, University of West Attica; Angelica Niros, Department of Business Administration, Athens University of Economics & Business, 76 Patision st, Athens, 10434, Greece.; Ioannis Rizomyliotis, University of West Attica

Getting users involved in idea crowdsourcing contests: An experimental ap-proach to stimulate intrinsic motivation and participation intention (R2023-117197)
Christian Garaus, University of Natural Resources and Life Sciences, Vienna; Marion Garaus, MODUL University Vienna; Udo Wagner, University of Vienna

HE INFLUENCE OF BLOCKCHAIN ON THE CONSUMER: A SYSTEMATIC LITERATURE REVIEW AND RESEARCH AGENDA (R2023-117291)
SAMY MANSOURI, Université d'Orléans, Vallorem EA6296; Ransford Asibu, Université d'Orléans VALLOREM EA6296; Joseph Kaswengi, University of Orléans

Highway to the Danger Zone-A Systematic Review of The Hazard Side of E-Commerce in Small Companies (R2023-117187)
Helena Rodrigues, ISCTE-IUL, University Institute of Lisbon, Business Research Unit (BRU-IUL) & Universidade Europeia; Pedro Miguel da Costa, ISCTE; Asad Mohsin, The University of Waikato

HOW ARE BRANDS AFFECTED BY THE USE OF FOOD ECO-LABELS? REVISITING BRAND IMAGE AND PURCHASE INTENTIONS (R2023-117186)
Daniela Langaro, Instituto Universitário de Lisboa ISCTE-IUL, Businesss Researh Unit (BRU), Lisbon; Mariana Brantuas, ISCTE IUL

How can we see the big picture if it is constantly changing? (R2023-117247)
Antonis Zairis, Neapolis University, Pafos; Konstantinos Lionakis, Athens University of Economics & Business; Fay Makantasi, diaNEOsis

How Mortality Salience Hurts Brands with Different Personalities (R2023-117217)
Antonios Stamatogiannakis, IE Business School - IE University; Polina Landgraf, University of Virginia; Haiyang Yang, Johns Hopkins Carey Business School

How to succeed with virtual tours? The antecedents of authentic experience (R2023-117157)
Gaukhar Chekembayeva, Modul University Vienna; Marion Garaus, MODUL University Vienna

I hate this brand but there is nothing I can do about it (R2023-117256)
Giulia Miniero, Associate professor, Franklin University Switzerland; Marta Pizzetti, emLyon Business School; Monica Grosso, EmLyon Business School; Vera Dianova, Franklin University Switzerland

Improving Omnichannel Customer Experience with AR on the Home Furniture Market (R2023-117206)
Katalin Hartl, Corvinus University of Budapest; Brigitta Kiss, Lego; Akos Varga, Corvinus University of Budapest; Ildikó Kemény, Corvinus University of Budapest

In Control but Uninspired: Artist Self-control Undermines Perceptions of Creativity (R2023-117195)
Michail Kokkoris, Vrije Universiteit Amsterdam; Olga Stavrova, Tilburg University

Influence of Facebook Fan Page Experience with the Nike Brand: An Empirical Study on Young Consumers (R2023-117043)
Pragasen Pillay, University of Cape Town; Romi Adler, University of Cape Town; Leigh Pienaar, University of Cape Town; Dean Swanich, University of Cape Town

Ingredient based Illustrations and human choices : A Neurocognitive Perspective (R2023-117167)
Anuj Kapoor, IIT Jodhpur; Raveena Gupta, FMS, Delhi, India; Harsh Verma, FMS, Delhi, India; Madhu Vij, Faculty of Management Studies, University of Delhi, India

Internal brand orientation, entrepreneurial orientation and firm performance: market and structure contingencies (R2023-117193)
Lamprini Piha, National and Kapodistrian University of Athens; Vasileios Davvetas, University of Leeds; Karolos Papadas, School for Business & Society, University of York; Anastasios Fotsis, TEFACO SA

Investigating the Relationship between Perceived CSR Adoption, Cost and Price Markup (R2023-117190)
Margarita Komninou, University of Patras; Christos Livas, University of Patras; Efthimios Dragotis, University of Patras

IT'S NOT ENOUGH TO GET CLOSE TO HOME! INTERVENING EFFECTS OF SUSTAINABILITY-BASED MOTIVES AND CORPORATE HYPOCRISY IN A NEARSHORING DECISION (R2023-117246)
Çağla Dayanğan, University of Southampton; Nilay Bıçakcıoğlu-Peynirci, Sussex Business School, University of Sussex; Özge Özgen, Dokuz Eylül University

Leveraging Collective Intelligence for Marketing Resilience: Embracing Uncertainty through Collaborative Leadership for Global Teams (R2023-117229)
Dr. Roberta Giannini, Business Scholar | Innovation & Strategy-Driven Technologist Associate Professor of IQS Business School, EAE Business School – Barcelona

Linking strategic agility to foreign customer experience innovation in international business ventures: The moderating role of digital marketing capabilities & technological sophistication (R2023-117196)
Marios Theodosiou, University of Cyprus; Evangelia Katsikea, ICN Business School, Paris & CEREFIGE, University of Lorraine; Oluyomi Alarape, Wragby Business Solutions & Technologies; Christophe Rethore, ICN Business School, Paris & CEREFIGE, University of Lorraine

Location is the key: examining users' attitudes towards location-based advertising (R2023-117214)
Akos Varga, Corvinus University of Budapest; Evelin Németh, Corvinus University of Budapest

Looking beyond individual financial goal orientations: A cross-country study to maintain consumer’s financial well-being (R2023-117175)
Ambika Prasad Nanda, Jagdish Sheth School of Management; Ranjan Banerjee, BITS Institute of Management (BITSoM) Mumbai

Mapping Brand Personification: A Systematic Cartography of the Literature (R2023-117188)
Pavlina Katiaj, Athens University of Economics and Business; Anastasios Koukopoulos, Athens University of Economics and Business; Timoleon Farmakis, Athens University of Economics and Business; Adam Vrechopoulos, Athens University of Economics and Business, School of Business, Department of Management Science and Technology; Katerina Pramatari, Athens University of Economics and Business

Market Segmentation Meets Competition Analysis – A New Approach to Measure and Compare Competitive Advantages (R2023-117218)
Niklas Mergner, FernUniversität in Hagen; Philipp Brüggemann, FernUniversität in Hagen; Rainer Olbrich, FernUniversität in Hagen

Marketing capabilities and their role for B2B export venture performance (R2023-117245)
Mateja Bodlaj, University of Ljubljana, School of Economics and Business; Maja Arslanagic-Kalajdzic, University of Sarajevo; Barbara Cater, University of Ljubljana, School of Economics and Business

Maximising omnichannel shopping intention: the impact of experiencing flow and satisfaction (R2023-117272)
Aisha Muthaffar, The University of Newcastle & Umm Al-Qura University; Sonia Vilches-Montero, University of Newcastle

May I See Your Screen? Comparing the Online Fashion Purchase Intention Between Men and Women: A Screencasting Videography Study (R2023-117211)
Mihaela Kolačević, University of Ljubljana, School of Economics and Business; Živa Kolbl, University of Ljubljana, School of Economics and Business, Marketing Department

Measuring Product Commoditization (R2023-117169)
Udo Wagner, University of Vienna; Fernanda Sepúlveda Simon, (2) Technical University Bergakademie Freiberg; Margit Enke, TU Bergakademie Freiberg

Modeling fashion retail adoption of a virtual dressing room and crowd-wisdom technologies (R2023-117204)
Amir Heiman, The Hebrew university of Jerusalem; Udo Wagner, University of Vienna

Nudging in the Digital World: An Up-to-Date Systematic Literature Review (R2023-117268)
Zsófia Gyulai, University of Szeged - Faculty of Economics and Business Administration, Department of Business Studies; Balazs Revesz, University of Szeged

Online behavioral advertising: a systematic literature review of 6 years and future research agenda (R2023-117219)
Beáta Sikó, University of Szeged

Parenting patterns on social media: measuring sharenting behavior in Emerging CEE Markets (R2023-117212)
Sandra Horvat , University of Zagreb, Faculty of Economics & Business; Akos Varga, Corvinus University of Budapest; Mirkó Gáti, Corvinus University of Budapest; József Hubert, Corvinus University of Budapest; Ildikó Kemény, Corvinus University of Budapest

Perceived Usefulness and Belief in Digital Advertising Claims (R2023-117166)
Christos Livas, University of Patras; Margarita Komninou, University of Patras; Efthimios Dragotis, University of Patras

Perception and Processing of ‘Green’ Cues in Fashion Online Stores: An Eye Tracking Experiment (R2023-117259)
David Bourdin, FHWien der WKW University of Applied Sciences; Lisa Greslehner, FHWien der WKW University of Applied Sciences; Ilona Pezenka, FHWien der WKW University of Applied Sciences for Management & Communication

Political Marketing in Times of Crisis: Resolving the Online Conflict Between Democratic Duties and Branding Motivations for European Parliamentarians (R2023-117251)
Ioannis Zisis, University of Dundee

Prefer Linear or Crooked: A Visual Representation Perspective (R2023-117221)
Sakshi Aggarwal, Indian Institute of Management (IIM) Amritsar

Private Labels and Negative Information: Effects Across Retailers (R2023-117209)
Liane Nagengast, ZHAW School of Management and Law; Oliver Thomas, ZHAW School of Management and Law; Olivier Reimann, ZHAW School of Management and Law; Gunther Kucza, ZHAW School of Management and Law

Private Labels and Negative Information: Effects within a Retailer (R2023-117208)
Olivier Reimann, ZHAW School of Management and Law; Oliver Thomas, ZHAW School of Management and Law; Liane Nagengast, ZHAW School of Management and Law; Gunther Kucza, ZHAW School of Management and Law

Profiling Tourists’ Segments with types of Destination Love: Matching Emotions to Demographics (R2023-117194)
DIMITRA MARGIETA LYKOUDI, UNIVERSITY OF PIRAEUS; Georgia Zouni, University of Piraeus; MARKOS TSOGAS, University of Piraeus

Pursuing Happiness through Status: The Role of Status Consumption, Luxury Consumption, and Materialism in Shaping Consumers’ Well-being (R2023-117202)
George Tamiolakis, Athens University of Economics and Business; George Baltas, Athens University of Economics and Business; Grigorios Painesis, Prague University of Economics and Business

Reading the mind of Voters: A case of Neuro-politics and voting (R2023-117276)
Raveena Gupta, FMS, Delhi, India; Harsh Verma, FMS, Delhi, India; Anuj Kapoor, IIT Jodhpur

Rebuilding Trust in the Banking Sector: A Marketing Strategy for Restoring Client-Bank Relations in the Wake of the Lebanese Severe Economic Crisis (2019-2023) (R2023-117199)
Carine Haber, Saint-Joseph University - Lebanon

Relationship between Materialism and Pro-Environmental Behavior: a Systematic Literature Review (R2023-117203)
Linas Pupelis, Kaunas University of Technology; Beata Šeinauskienė, Kaunas University of Technology

Revisiting the role of consumer self-confidence in satisfaction and positive word-of-month: from correlational to configurational approaches (R2023-117260)
Ksenia Golovacheva, Saint Petersburg State University, Graduate School of Management; Maria Smirnova, Saint Petersburg State University, Graduate School of Management

Salesperson learning from customer engagement with AI-human coach assemblage (R2023-117227)
Ozlem OZKOK, Rennes School of Business; Christian Winter, Friedrich-Schiller-Universität Jena; Mehdi Khiari, ZTO Technology; Nicolas Zacharias, Friedrich Schiller University Jena; Laurent Scaringella, Rennes School of Business

Segmenting eSports Players: Consumer Profiles of Generation Z eSports Enthusiasts (R2023-117178)
Claudia Brauer, Management Center Innsbruck; Anita Zehrer , MCI Management Center Innsbruck | Family Business Center; Kirsten Hallmann, Deutsche Sporthochschule Köln

Shopping Trends and COVID-19 Pandemic: Evidence from the Greek Retail Sector (R2023-117192)
Lefteris Kioses, IELKA; Adam Vrechopoulos, Athens University of Economics and Business, School of Business, Department of Management Science and Technology; Anastasios Koukopoulos, Athens University of Economics and Business; Georgios Doukidis, Athens University of Economics and Business, School of Business, Department of Management Science and Technology

SMARTPHONE OR LAPTOP FOR AUGMENTED REALITY ? THE ROLE OF THE DEVICE IN THE INFLUENCE OF AUGMENTED REALITY ON THE BEHAVIOR OF INTERNET USERS (R2023-117237)
Sarra Msakni, Université paris 1 panthéon sorbonne; Jean-François Lemoine, Université Paris 1 Panthéon-Sorbonne

Sustainability Rhetoric: Slomads (R2023-117149)
Ivie Porto-Sørdal, University of South-Eastern Norway

System, interaction, customer: analysing religious organisations as value creators through three service perspectives (R2023-117215)
Anna Granstedt, Åbo Akademi University

Systematic Literature Review and Proposal of a Theoretical Framework of Schadenfreude in Consumption Context (R2023-117250)
Didem Isiksal, Koc University; Mehmet Okan, Artvin Coruh University; Nesenur Altinigne, Istanbul Bilgi University

The Communication Strategies Employed by the Lebanese Forces During Their 2018-2022 Election Campaigns: An Analysis of Violence-Infused Discourse (R2023-117151)
Hiba Madi, Saint Joseph University, Beirut

The Country of Shipping Origin (COS) Effect in Cross-border E-commerce (R2023-117185)
SHUBIN YU, BI Norwegian Business School; Huaming Liu, University of Granada

The effect of brand love on word of mouth in different business sectors: A systematic literature review and future research agenda (R2023-117154)
George Xanthakis, Athens University of Economics; Kalipso Karantinou, Athens University of Economics & Business; Athanasios Gkaintatzis, Athens University of Economics and Business

The effect of implicit versus explicit country-of-origin cues on consumers’ willingness to pay for a brand (R2023-117155)
Maria Montanari, University of Vienna; Luisa Bell, University of Vienna; Adamantios Diamantopoulos , University of Vienna; Udo Wagner, University of Vienna

The effect of language on perceived price complexity and the resulting purchase behavior (R2023-117131)
Gal Mazor, Bar-Ilan University; Dikla Perez, Bar Ilan University; Ann Kronrod, University of Massachusetts, Lowell

The effect of sales force control systems on cognitive and affective motivation of salespeople (R2023-117128)
Rushana Khusainova, University of Bristol

The effect of technology readiness on technology use and the customer base in the context of sales digitalization (R2023-117281)
Mirkó Gáti, Corvinus University of Budapest; Balázs Pelsőci, Corvinus University of Budapest

The hidden role of property rights in cultural production projects (R2023-117032)
Yoritoshi Hara, School of Commerce, Meiji University; Takahiro Endo, Peter B. Gustavson Business School, University of Victoria

The Impact of Antecedents on Airbnb Listing Prices: Evidence from Greece (R2023-117238)
Georgia Zouni, University of Piraeus; Athanasios Athanasiadis, Tourix Services; Myrsini - Sofia Nika, Tourix

The impact of COVID-19 on smart hotel technology acceptance: special focus on contactless service provision (R2023-117249)
Zsofia Hajnalka Cserdi, Corvinus University of Budapest; Zsofia Kenesei, Corvinus University Budapest

The impact of perceived brand globalness/localness on purchase intentions (R2023-117201)
Robert Jadach, Wroclaw University of Economics and Business

The Impact of Scent on Individuals: A Systematic Literature Review of EEG Studies (R2023-117273)
Kalipso Karantinou, Athens University of Economics & Business; Athanasios Gkaintatzis, Athens University of Economics and Business; Rob van der Lubbe, University of Twente; Efthymios Constantinides, University of Twente

THE INFLUENCE OF THE BREADTH OF THE MENU ON THE REACTIONS OF INTERNET USERS (R2023-117252)
Thomas Sender, Université Paris 1 Panthéon Sorbonne; Jean-François Lemoine, Université Paris 1 Panthéon-Sorbonne

The Mediating Roles of Effort and Performance Expectancy in the Relationship between Hedonic and Utilitarian Motivation and Intention to Use Autonomous Vehicles (R2023-117210)
Gabor Nagy, Inseec Business School; Tamara Keszey, Corvinus University of Budapest; Jhanghiz Syahrivar, Corvinus University of Budapest

The Mobile Age of Shopping: Investigating Phone Distractions and Consumer Gaze Behavior in Purchase Situations (R2023-117239)
Simona Bažantová, Faculty of Management, Prague University of Economics and Business; Michal Novák, Faculty of Management, Prague University of Economics and Business

The role of e-health literacy in general e-health adaptation among Gen Z (R2023-117266)
Ádám Konstantin Rojkovich, Corvinus University of Budapest; Ildikó Kemény, Corvinus University of Budapest

The Role of Haptic/Visual Fidelity in Augmenting Reality (AR) Service Experiences: An Application in Tourism (R2023-117148)
Rodoula Tsiotsou, University of Macedonia; Tseng-Lung Huang, National Pingtung University; Ben Liu, Quinnipiac University

The role of Social Media Influencers to Tourists Travel Decisions (R2023-117244)
Athanasios Poulis, University of Patras; Evi Chatzopoulou, University of Patras

The role of the experience of anticipating the use of automatic checkouts in shops on the behavioural orientation of customers: the example of large food stores (R2023-117270)
BECHTEL SOKI, Université de Bourgogne - CREGO EA 7317

The strongest predictors of the country-of-origin effect on the food market (R2023-117165)
Pawel Bryla, University of Lodz

The Use of Choice Architecture Tools in Sustainable Tourism: A Systematic Literature Review (R2023-117231)
Antonis Chortis, Athens University of Economics and Business; Kalipso Karantinou, Athens University of Economics & Business; Maria Trompeta, Athens University of Economics and Business; Athanasios Gkaintatzis, Athens University of Economics and Business

To Target or Not to Target? Initial Strategic and Operational Insights from an Empirical Examination of the STP Process (R2023-117301)
Marina Kyriakou, University of Piraeus; MARKOS TSOGAS, University of Piraeus

Transferring Creativity from Employee to Anthropomorphized Artificial Agent in a Design Service Team (R2023-117179)
Lexie Lan Huang, Hong Kong Baptist University; Rocky Peng Chen, Hong Kong Baptist University; Kimmy Chan, Hong Kong Baptist University

Trust in Formal Institutions in Times of Crisis and Behavioral Outcomes (R2023-117261)
Ilona Szőcs, University of Vienna; Nina Michaelidou, Loughborough University; Milena Micevski, Copenhagen Business School; Živa Kolbl, University of Ljubljana, School of Economics and Business, Marketing Department; Selma Kadic-Maglajlic, Copenhagen Business School; Nemkova Ekaterina, IESEG; Marc Herz, Kleinundpläcking GmbH; Rodrigo Uribe, Universidad de Chile; Evgeniya Nadezhdina, National Research Institute - Higher School of Economics

Understanding the factors that drive sustainable consumer behavior in recycling: The role of SHIFT framework and UTAUT2 theory in green technology adoption (R2023-117042)
Ajmal Hafeez, University of South-Eastern Norway

Unearthing Dignity in Management Domain: A Systematic Review of Literature and Establishing Future Research Agenda (R2023-117160)
Sarthak Mohapatra, Indian Institute of Management Calcutta; Ramendra Singh, IIM Calcutta

Variable Science Mapping as Literature Review Booster – Systematic Literature Review and Empirical Evidence (R2023-117230)
Przemysław Tomczyk, Kozminski University; Philipp Brüggemann, FernUniversität in Hagen

Webcare Framing: How Small Changes Make a Significant Difference in Bystanders’ Minds (R2023-117177)
Wolfgang Weitzl, University of Applied Sciences Upper Austria; Clemens Hutzinger, Seeburg Castle University, Department of Management; Udo Wagner, University of Vienna; Robert Zimmermann, University of Applied Sciences Upper Austria

“Brand Activism: Quo Vadis” (R2023-117232)
Ioanna Ntelmpenteri, Athens University of Economics and Business; Kalipso Karantinou, Athens University of Economics & Business; Christos Koritos, ALBA Graduate Business School - The American College of Greece; Athanasios Gkaintatzis, Athens University of Economics and Business

“Let’s Talk about Socially Interactive Products”: How the Conversational Value of SIPs Explain Consumers’ Desire for the Technology (R2023-117200)
Wilson Bastos, Universidade Catolica Portuguesa

“Show, then tell”: Creating Brand Equity through Performative Branding (R2023-117159)
Benjamin Klink, Eastern Switzerland University of Applied Sciences